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Strongly acclaimed at the Baselworld 2009 event, the new TAG Heuer Monaco Lady Grande Date watch made quite an impression amongst the audience there and it was regarded as a new and fresh design proposal for the year 2009. The TAG Heuer watch approaches an elegant design by recurring to precious stones for the bezel’s adornment and to delicate and simple lines. Especially created for the sophisticated women, this new watch has proven to master concepts such as elegance, style and luxury.

        TAG Heuer has always been interested in exploring different design concepts as to recreate features to please everyone. This new elegant design approach embraced by the new TAG Heuer Monaco Lady Grande Date watch was an instant hit, as women worldwide were impressed with the nice and feminine design sheltering the highly-progressive technical mechanism. A watch much appreciated by the watch connoisseurs and by women’s aesthetic taste, the new watch presented by TAG Heuer was compared to renowned pieces belonging to Citizen or to DKNY.

        Just as the prestige of the brand required, the new TAG Heuer Monaco Lady Grande Date watch embraced an elegant, luxurious appearance, which is best emphasized by the diamonds from the top and lower part of the bezel.

        The case of the watch measures 37×36 mm and it’s just the right size to fit the delicate wrist of a woman. The dial recurs to a mother-of-pearl color and is very legible. The dial provides the following indications: a date window located at the 12 o’clock position, a sub-dial for the small-seconds counter at the 6 o’clock position and traditional indicators for the hour and the minute, which point out to luminescent markers completed with diamonds. The dial approaches a glamorous look, completed by the bezel, which is also adorned with diamonds and by the white leather strap.

        The new TAG Heuer Monaco Lady Grande Date watch rose to the occasion and just as the new TAG Heuer Monaco Calibre 12 Chronograph Gulf Limited Edition watch, it has paid its tribute to the famous watch Collection Monaco. In 2009, this Collection celebrated 40 years since its release and it’s still one of the most successful collections of watches in the watch making tradition. The TAG Heuer Monaco watch was regarded as a landmark timepiece for brands all over the world, its concept being imitated and reinvented many times.

        Definitely designed to satisfy the taste of the most luxurious women, the new TAG Heuer Monaco Lady Grande Date watch has captured the idea of elegance and glam in the most simple and attractive design there is, showing the watch market once more that less is more in terms of design, and that at last, what really matters it the watch to provide reliable and accurate functions and not let down its buyers.

        Regardless the purpose of purchasing a watch like this one, either you’re buying it for yourself or as a gift , you can be sure that you won’t disappoint, not only because the name of TAG Heuer guarantees you the best value, but also because this watch indeed represents a masterpiece of the watch making artistry.

Unlike the misleading information issued on December 18th by Associated Press, TAG Heuer confirms it will continue its partnership with Tiger Woods, as per the following press release.

TAG Heuer confirms that it will continue its relationship with Golf no.1 Tiger Woods but will respect his desire of privacy by modifying his role in the coming months’ marketing programs.

Tiger Woods became a TAG Heuer brand ambassador in 2002. The relationship between the leader in prestigious sports watches and chronographs since 1860 and Golf virtuoso Tiger Woods has always been extremely professional and productive.

“The partnership with Tiger Woods will continue,” said Jean-Christophe Babin, President and CEO of TAG Heuer, “but we will downscale the use of his image in certain markets for a period of time, depending on his decision about returning to professional golf. We will continue to actively support the Tiger Woods Foundation.”

The much anticipated event of Baselworld 2009 brought with itself some of the most delightful timepieces of our generation, with impressive improvements in terms of technical performance and with interesting design features meant to show that in this industry of watch manufacturing progress is nothing without innovation.

        The famous brand TAG Heuer has brought its contribution with the presentation of two of its most progressive watches, one dedicated to the famous Gulf Oil, while the other being especially designed to meet the requirements of women worldwide. TAG Heuer is one of those brands unafraid to take chances and to explore new and different perspectives, in order to come up with concepts that would actually revolutionize the techniques of TAG Heuer watch manufacturing and the main functions of the traditional timekeeping instruments.

        This year, in 2009, the Baselworld event received its guests with some watches that are to be spoken of for some while in 2009 and in the following years, as the timepieces presented this year are samples of excellence, innovation and technical proficiency.

        TAG Heuer’s one special contribution was the new TAG Heuer Monaco Calibre 12 Chronograph Gulf Limited Edition Watch, a watch designed to celebrate the fruitful partnership between TAG Heuer and Gulf Oil. Two names reunited could only attract greatness and the new watch presented by TAG Heuer is heading the exact concept, of greatness and of landmark in watch manufacturing. It was decided by the high representatives from TAG Heuer that the new Monaco Calibre 12 Chronograph Gulf Limited Edition Watch would be distributed in a limited edition of 5000 timepieces, a relatively small numbered compared to the other TAG Heuer’s watch collections. This collection was definitely regarded as a hit not only at Baselworld 2009, but on the watch market as well.

        With a 39 mm in diameter case made of stainless steel, the new TAG Heuer Monaco Calibre 12 Chronograph Gulf Limited Edition Watch approaches a sporty and modern appearance. The rectangular shape of the watch is specific to most of the TAG Heuer’s watches and hints to a certain level of masculinity and seriousness. Covered in sapphire crystal, both the top and the case-back, this new watch provides the best mechanism visibility, while making sure that the inner workings of the watch are safely guard.

        The dial has a vintage effect as it uses as main inspiration the old model of Porsche Gulf 917K, displaying an orange and blue stripe on the grey dial. The date window is located at the 6 o’clock position, the traditional function of hour, minute and second in the middle of the dial and two other sub-dials, one indicating the small-seconds counter, while the other the minute counter. The watch is equipped with the TAG Heuer‘s exclusively designed Calibre 12 Automatic Chronograph Movement and is available on a standard black alligator leather strap, to achieve that casual sporty style.

The January/February Edition of Harpers Bazaar Australia Maria Sharapova, the tennis prodigy and Tag Heuer ambassador is featured in talk about on and off the court fashion and her range of TAG Heuer sunglasses.

Each tournament is a good deal for the player to earn money not only on his or her victory, but also on advertising famous sport, jewelry as well as fashion accessories and court fashion brands.

The impossibly long-legged 22-year-old, the highest paid female star in sports history ($26 million) Maria Sharapova is not the exception. Russian girl pays a greater attention to the sport dresses she is to play in. That is why Maria is absolutely serious about Australian Open sport wearing this January.

“I pretty much know what I’ll be wearing (on court) and what color, a year in advance because the clothes have to go to retail (at the same time).” She says of the tennis dresses she helps Nike designers create and the match-friendly Tiffany & Co. earring she wears for each Grand Slam tournament.

All Maria Sharapova endorsement deals with the likes of TAG Heuer, Tiffany & Co. and Cole Haan involve her in the design of brands wares. And her models really work, as Maria sincerely believes that the feeling of comfort on the court and knowing that you look good and feel good in what you wear really makes you attack.

“When I wake up in the morning, my first priority is tennis, but the fact that I have the opportunity to create things such as my tennis dresses and TAG Heuer sunglasses is fun and I’m certainly no afraid to fail at it.”

The sunglasses for TAG Heuer watches  are one of Maria’s most hands-on design projects. “It gave me the opportunity to be creative and work with some really talented people,” she says. “We did two pairs – one is more casual, the kind you could wear every day, the other is a little bit more sophisticated.

We hope that TAG Heuer sunglasses will be as much a success as latest TAG Heuer Ladies Maria Sharapova Diamond Watch WAF141J.

The brand new TAG Heuer Ladies Maria Sharapova Diamond Watch WAF141J.
watch model features:

• stainless steel case
• stainless steel bracelet
• blue mother of pearl dial with 10 diamond hour markers
• 35 diamond unidirectional bezel
• scratch resistant sapphire crystal
• deployment clasp
• 27mm case diameter
• quartz movement
• water resistant at 300 meter

To mark the brand’s 150th anniversary in 2010, TAG Heuer will introduce the anniversary re-edition of its Silverstone Chronograph that highlights the list of the most coveted collector’s TAG Heuer watches.

The initial Silverstone chronograph joined the world of watchmaking in 1974. The timepiece immediately caught attention by its cushion cut-shaped case. The shape of the case reflects a nice blend of square and round inspired by the curvature of the Silverstone Circuit, a renowned English racing track that suggested the name of the watch.

The design of the TAG Heuer chronograph watch was also based on the distinctive square case of the preceding model – the Monaco. Before the introduction of the Monaco, watchmakers could not develop perfectly water-resistant square or barrel-shaped cases and introduced only timepieces with round dials. TAG Heuer broke the ice, having elaborated a patented water-proofing system and the Monaco’s clean, geometric shape.

The TAG Heuer design team made the angles of the Monaco watch softer to come up with the shape of the Silverstone. Both the initial Monaco and Silverstone were equipped with the Chronomatic Calibre 11, the revolutionary movement that represented the first-ever self-winding automatic chronograph with micro rotor. The movement guaranteed utmost precision corresponding to the strictest standards of professional chronometer instruments.

Before the development of the Calibre 11, chronograph watches featured the crown positioned at 3 o’clock for easy accessibility as it was necessary to constantly hand-wind them for accurate timekeeping. The Calibre 11 allowed TAG Heuer designers to position the crown of the Monaco and Silverstone watches at 9 o’clock.

The latest evolution of the TAG Heuer Silverstone watch accommodates an updated version of the Calibre 11, incorporating Dubois-Depraz module.

The TAG Heuer watch demonstrates the brand’s original Heuer logo on the dial. The dial, created in a rich blue or brown, also features two silver counters at 3 and 9 o’clock, as well as a hand-applied date window at 6 o’clock. You will notice stainless steel pushbuttons at 2 and 4 o’clock. The dial is protected by a curved, sapphire crystal with double anti-reflective treatment.

The TAG Heuer Silverstone watch is coupled with a perforated alligator leather strap in the dial-matching color. The timepiece will be available in a limited edition of 1,500 pieces per color.  it is expected to be offered for the retail price of about 6,500 dollars.

Swiss watchmaker TAG Heuer celebrated its 150th anniversary in Woking, England with partners McLaren, where it launched a new coffee table book – TAG Heuer: 150 Years by Editions Assouline.

Brand ambassador and former Formula One champion Lewis Hamilton presided over the ceremony, with TAG Heuer Honorary Chairman Jack Heuer, TAG Heuer CEO Jean-Christophe Babin, Vodafone McLaren Mercedes Team Principal Martin Whitmarsh and McLaren Automotive Chairman Ron Dennis.

It was also the occasion of the 25th anniversary of TAG Heuer’s partnership with McLaren in F1. Of course, the true stars of the event were TAG Heuer s two latest creations, the Silverstone, a “one-off” re-edition of one of an iconic 1974 timekeeper from the brand’s past, and Calibre 1887, a column wheel chronograph movement made entirely in-house.

Calibre 1887 marks a significant milestone for the brand in the 21st century and will no doubt leave collectors and the brand’s many fans trembling with anticipation.

January 29, 2009 – TAG Heuer introduced actor and environmental activist Leonardo DiCaprio as its newest ambassador. DiCaprio replaces Brad Pitt, whose six-year contract ended last month.

The three-year agreement is a unique one for TAG Heuer and DiCaprio, with the royalties generated from the deal going to support the Natural Resources Defense Council (NRDC) and Green Cross International. In addition, a multi-million dollar commitment from Mr. DiCaprio will go to support environmental charities.

As global ambassador for TAG Heuer watch, DiCaprio will be promoting several of TAG Heuer’s products, including the brand’s 43-millimeter Carrera Day-Date chronograph, a brand spokeswoman said. DiCaprio is the latest star to join TAG Heuer’s “What Are You Made Of” advertising campaign, for which other brand representatives include Uma Thurman and Tiger Woods.

While the brand does not disclose contract details, the royalties generated on select TAG Heuer products, as well as a portion of DiCaprio’s own fees, will be donated to support a major environmental organization, a brand spokeswoman said.

The 34-year-old award-winning actor has a long history of activism on behalf of environmental issues. The Leonardo DiCaprio Foundation, established in 1998, has actively fostered awareness of environmental issues by partnering with such organizations as the Natural Resources Defense Council, where DiCaprio is on the board of trustees; Global Green USA, where he serves as a board member; and the International Fund For Animal Welfare, where he is on the honorary board of directors, according to the foundation’s Web site.

“Leonardo DiCaprio is far more than an actor,” said Jean-Christophe Babin, CEO and president of TAG Heuer watch. “He is a man who wants to change the planet and improve the plight of children in need. He is contributing his skills and wealth to a better, smarter world.”
TAG Heuer is proud to announce Leonardo DiCaprio as its ambassador because they share the same relentless drive to push innovation and exceed expectations, especially their own.