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BEDAT & C° confirms its legitimacy and leadership in feminine designs and takes the opportunity of Baselworld 2010 to look back over a year of tremendous activity since the last edition of the fair.

It is with a lot of emotion that Frank Low, key decision-maker for BEDAT & C° and president of LuxuryConcepts, celebrates the success of the Art Deco Swiss Watchmaker. He explains: “As a purveyor of fine timepieces, we are especially proud to be the defenders of BEDAT & C°’s strong values: drawing upon a 500-year heritage of Swiss watchmaking traditions in the Jura region, BEDAT & C° is a genuinely honest house, preserving the highest standards of craftsmanship to guarantee the Swiss quality of all components and know-how. Further more; BEDAT & C° – the “Joaillier de l’Acier” – is one of the only brands renowned for its high-end timeless designs manufactured especially for ladies.” Mr Low concludes: “We always believed that with such powerful and sincere values, the Geneva house would find worldwide recognition. I am happy to share our global expansion with you today”.

The brand has indeed enjoyed substantial commercial development despite the economic context, expanding its strong retail network with successful openings across five continents.

Going beyond familiar territories, the Swiss watchmaker has achieved business in many new markets such as Denmark, Sweden, Finland and Iceland, as well as Norway. There is more! Recently, BEDAT & C° has signed distributions contracts for North America & Canada, South America, Caribbean, Mexico, Central Europe, South and Western Africa, and Nigeria, Ghana. Many more crucial markets like Germany, North and Eastern Europe or the Russian states are in the midst of contract finalisation and are expected to complete before Baselworld 2010 is over.

To date, many points of sales have been implemented across Asia. The brand has also established prime Shop-In-Shop presence within the premises of prestigious luxury malls. In Middle East, where BEDAT & C° feminine timepieces are highly appreciated, the Geneva house is represented in Qatar, UAE and Bahrain.

Initially, many hopes were pinned on the vibrant markets of the Far East and Asia, yet the pleasant surprise of the worldwide acceptance and success of the Geneva-based House is beyond expectations.

The Swiss Artisan is pleased to experience rewarding success and enthusiasm shown by worldwide prime leading partners. BEDAT & C°. is extremely proud and fortunate to have established such high-quality relationships given the crisis context of the past year. The brand is determined to show appreciation to all its defenders and to maintain its efforts throughout the coming year.

Baselworld 2010 is an opportunity for the feminine Swiss watchmaker to keep its promises by presenting its intricate yet extremely elegant designs for women.

Reflecting 500 years of genius and horological mastery, BEDAT & C°’s core values are deeply rooted in the finest art of Swiss watchmaking. Thanks to the unswerving collaboration with the best ateliers of the Jura Valley. The brand also has the highest standards of master craftsmanship, stamped with the A.O.S.C label, the ultimate symbol and guarantee of quality and ethics certifying the Swiss origin of all components.

The Bell & Ross Vintage 120 watch is a superb sports timepiece that unites casually classic elegance and high precision quartz performance. An ideal example of Bell & Ross’ dedication to sporting timepieces that embody masculine aesthetics and performance, the Vintage 120 watch can be counted on as a reliable wrist companion to accompany the most active and adventurous lifestyle. Crafted from satin-finished stainless steel, the watch case of this Bell & Ross watch is well-protected against both moisture and dust; equipped with a screw-down crown and caseback, Bell & Ross guarantees water resistance to a depth of 100 meters.

The matte black dial reflects a sober tool watch aesthetic, an impression heightened by the luminous indications which assure maximal legibility in any light condition. A domed sapphire crystal coated with an effective anti-reflective coating spans the dial, offering exceptional resistance to scratches. The Bell & Ross Vintage 120 watch is superbly precise, thanks to its quartz movement. Powered by a battery, this excellent device not only assures the reliability of the timekeeping function, it also animates a versatile chronograph function that has, in addition to 60-minute and 12-hour counters, an additional subdial that can record 10ths of a second.

In addition, a secondary central chronograph hand which has a flyback capability, permits the measurement of split times. A date display is also incorporated, which is quickly adjusted when needed by unscrewing the crown and selecting the proper setting position. Three versions of the Bell & Ross Vintage 120 watch are offered–the timepiece can be ordered with a black dial, a black dial with contrasting silver counters, or an attractive alternative in light beige. Bell & Ross offers an impressive selection of straps in a range of materials, including leather, cashmere, wool, and rubber, as well as a matching satin-finished stainless steel bracelet.

A sophisticated new timepiece has joined the popular BR 01 Instrument collection by Bell & Ross. This watch, the BR 01 Pro Titanium, stands out with a 46mm case entirely manufactured from ultra-light titanium and an intricate bezel that presents a technically appealing octagonal profile.

The Bell & Ross BR 01 Pro Titanium watch features a distinctive dial design that is subtly different from other BR Instrument models. An ideal compliment to the rakish lines of the case, this grey dial showcases exceptionally bold stick and Arabic hour figures that glow brilliantly when the lights go down. Also luminous are the hands, which display a distinctive squared-off baton profile. Operation of the chronograph start stop and return to zero functions are easily accomplished via the square pushers astride the knurled winding crown.

Animating the Bell & Ross BR 01 Pro Titanium watch is one of the horological industry’s tried and true mechanical calibers–the ETA 2894–in this case, outfitted with a module equipped for the chronograph function and a date display. A balance frequency of 28,800 vibrations per hour enables the chronograph to measure independent time sequence to within 1/8th second; the user can mark off short sequences of elapsed time within thirty minutes or longer intervals up to twelve hours. Power reserve of this self-winding movement is 42 hours.

The Bell & Ross BR 01 Pro Titanium watch is completed by a durable rubber strap and a broad tang buckle in titanium; as with other Bell & Ross BR Instrument timepieces, the strap may be readily switched out for alternatives in synthetic canvas or leather. In keeping with the uncompromising sporting missions that inspire Bell & Ross product creation, the BR 01 Pro Titanium is water resistant to 100 meters. A flat sapphire crystal with a highly effective anti-reflection treatment optimizes legibility at any angle.

The many perils confronted by military paratroopers, the US Airborne divisions in particular, have inspired a striking new timepiece from Bell & Ross. Limited to an edition of 500 examples in black carbon powder coated steel, the Bell & Ross BR 01 Airborne watch boldly employs the skull and cross bones in the design of its case and dial–a visually arresting homage to the sacrifices, and silently lethal capabilities, of these warriors from the sky. During the second World War, imagery involving skulls became a good luck talisman for airborne divisions, who saw in them their ability to deal death to the enemy behind his own lines; it also represented the very real chance of dying the paratroopers themselves faced on every mission. Since that time, this powerful symbol has been widely brought into use on both aircraft and the uniforms of various elite units. A press statement from Bell & Ross says, “The BR 01 Airborne is an anthem to the extraordinary saga of military paratroopers. This new watch is a tribute to those brave young men who fought in one of the toughest army corps, particularly the US Airborne divisions.” The visual effect of the skull dial is most pronounced when the lights go out, and the luminous material gives the symbol and other-worldly glow. As suits a timepiece intended for the most grave of missions, the Bell & Ross BR 01 Airborne watch presents the time only, with no supplemental functions or complications. Reliable performance is assured by the tried-and-tested ETA 2892 caliber, which features a smooth balance completing 28,800 vibrations per hour, bi-directional winding, and a 42 hour power reserve. The movement is securely protected beneath the solid steel caseback, which is part of the sturdy construction enabling the timepiece to resist water infiltration to 100 meters. Each Bell & Ross BR 01 Airborne timepiece is completed by a rubber strap bearing the Bell & Ross logo, as well as an additional strap in synthetic canvas or calf leather that, in the manner of all Instrument BR models, can be readily switched out. The shaped crystal is manufactured from synthetic sapphire, an industry standard material which offers outstanding resistance to scratching.