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Fend is continuing, after the Craft Punk and Stereo Craft Design Performances, its fertile collaboration with Design Miami/ by staging ‘Design Vertigo’, taking place in Spazio Fendi from April 14th to the 18th, 2010.

Design Vertigo is a series of projects that invite the public to look at design from a vanguard perspective – literally, by interacting with it , taking craftsmanship to a further level.

FENDI is solidifying its reputation as a strong supporter of culture, pushing the boundaries and encouraging the cross-pollination of different creative fields outside fashion, continuing to support young talents.

Like ‘ Craft Punk’, ‘Design Vertigo’ is conceived as a unique, interactive happening, that will transform Spazio Fendi into a transgressive design theatre featuring a new commission from designers, rAndom International, Graham Hudson and Beta Tank and artist Felice Varini.

As Silvia Venturini Fendi, Accessories Creative Director states, “in such an historical period, when everything is questioned , we decided to continue this path through Design Vertigo, where experimentation is perceived in an innovative and provocative way, as viewers will interact and become themselves part of the installations, reaching their full completion