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Swiss watch manufacture Zenith will soon present a new addition to its “El Primero” family of chronographs. This model, the El Primero Jumping Seconds, takes the high-precision utility of Zenith’s famously rapid balance frequency to an even greater level of operational efficiency–thanks to a central chronograph hand which completes ten precise micro-stops around the dial in each full revolution of one second. To complete this challenging elaboration for the chronograph mechanism, the Zenith design team and watchmakers had to devise a number of technical solutions, as well as make use of silicon for strategic components in the Caliber 4052 B movement to reduce energy consumption and operating stresses.

The Zenith El Primero Jumping Seconds Chronograph watch carries on the retro-inspired theme that was initiated by the Le Locle-based house at Baselworld 2009. Buyers can choose from versions in stainless steel or 18-karat rose gold, both versions with 43mm diameter cases showing a distinguished combination of brushed and polished finishes. Aside from a vintage charm and intricate craftsmanship, the handsome dials tell part of the fascinating technical story embodied in the self-winding chronograph movement. Examining the raised rehaut reveals a distinctive calibration–a mere ten divisions, rather than the typical arrangement of 60 marks. These naturally correspond to the ten exacting stops the thundering (or “foudroyante”) central chronograph hand makes during its one second revolution around the dial. Some handsome details which create visual intrigue for the  Zenith watch include the faceted hour indices, and an overlapping triad of chronograph subdials that are particularly striking in the stainless steel model thanks to a color differentiation with black, grey, and blue. The tasteful inscription “1/10th Of A Second” beneath the Zenith and El Primero dial signatures gives subtle hint to the high-performance technical qualities of the mechanism lying beneath.

A sapphire exhibition back allows a glimpse into the column-wheel governed El Primero 4052 B caliber, whose fascinating features are arguably crowned by a balance wheel moving back and forth at the famously frisky pace of 36,000 vibrations per hour–the signature frequency of all Zenith self-winding chronographs since 1969. This is in marked contrast to the majority of mechanical calibers on the market which employ balance oscillations of 18,000 vph, 21,600 vph, or often, 28,800 vph. While the classical integrated construction of this caliber and its innovative technology is most impressive, aesthetics are not wanting, either: tasteful beveling and circular graining decoration present a pleasing landscape for the eye to appreciate, one topped off with an intricately fashioned central winding rotor displaying the Zenith star logo.

Water resistance of the Zenith El Primero Jumping Seconds Chronograph watch is 100 meters, and both steel and 18K versions come fitted with sapphire crystals. The sporty yet elegant appearance of the model is well matched by rubber-lined straps in alligator leather, and a tang buckle bearing the Zenith insignia. The stainless steel Jumping Seconds Chronograph will also be offered on a stainless steel bracelet that closes securely via a triple-deployant clasp.

A brand that has a lot to say in terms of both technical performance and design, Officine Panerai keeps on amazing the world of watch manufacturing with its brilliantly manufactured mechanisms and its innovative designs. Being established in the 1860’s in Italy, the brand is nowadays Swiss owned by the manufacturer Richemont S. A. The standards of this brand are higher than ever and its struggle to achieve the most progressive technical movements has reached its end, as many movements developed by Officine Panerai are in-house movements displaying the most amazing technical features in watch manufacturing. The smartest trends are followed, without forgetting the Officine Panerai’s distinctive features.

        A watch deserving our attention and interest is the new Officine Panerai Luminor 1950 10 Days Watch, a watch that definitely presents an alternative to those watches regarded only as wrist accessories, this one being equipped with extremely useful functions. But, before we can talk about its technical performance, a few words are required in order to present its design.

        The design of the new Officine Panerai Luminor 1950 10 Days Watch is quite appealing and features a case measuring 44 mm in diameter made of a combination of brushed steel and ceramics. The case is surrounded by a brushed steel bezel or if chosen by the customer, the other version featuring black ceramic. The distinctive protective device of the crown is also present, covering the crown at the 3 o’clock position. This system of protection of the movement was patented by Officine Panerai in 1956.

        The dial features the traditional functions of showing the hour, minute and second, along with a second time zone function, making of the watch the perfect instrument for travelers and business men. The second time-zone is shown in a sub-dial located at 9 o’clock, while the power reserve function is indicated above 6 o’clock, with the specification of 10 days. At three o’clock we can find the date function, every detailing on this watch being luminescent coated and contrasting the black ceramic dial. The three Arabic numerals provide a touch of elegant simplicity and add a contemporary appearance to the design of the watch.

        The new Officine Panerai Luminor 1950 10 Days Watch comes equipped with an automatic mechanical movement defined as the Panerai Calibre P.2003, esclusively made by Panerai to fit this amazing timepiece. This movement supports the following functions: traditional functions of showing the hour, minute and second, a second time zone, 24 h indicator, a power reserve display and a second reset, not to mention its ability to resist 100 meters deep diving and a 240 hour of power resistance.

        The strap accompanying this new Officine Panerai Luminor 1950 10 DaysWatch is made of alligator leather and is available either on black or on dark brown. The strap offers a classy and sophisticated design to the watch, making it equal of its technical excellence.

Next month, at Baselworld 2010, the famous horological company Ulysse Nardin will surprise the world of watchmaking by its novel product, called El Toro. Manufactured in harmony with the brand’s noblest traditions, the watch represents a perfect union of the Moonstruck case and the renowned perpetual calendar movement.

Noble, masculine and daring in all its inventiveness, the new Ulysse Nardin watch is characterized by several distinctive features. Equipped with an extraordinary fast-action time-zone system, the watch also offers a permanent display of the original time, forward and backward adjustment of all the date indicators, as well as the synchronized adjustment of these functions with help of the hour hand.

The El Toro watch has been launched as a limited series of 500 pieces.

Inside the novel Ulysse Nardin watch there beats a self-winding COSC-certified chronometer movement – UN-32 calibre. Embellished with 34 jewels, it incorporates a white gold rotor and boasts a 45-hour power reserve.

The sophisticated movement provides the following functions: hours, minutes, seconds, second time zone, perpetual calendar, oversized date, day, month and year.

All the technical elements of the watch are enclosed in a 43 mm case, crafted either from 18K red gold or platinum. It is distinguished by ceramic push-pieces and bezel. The case is fitted with anti-glare sapphire crystals both on the dial side and the case-back. The watch demonstrates a black dial, outfitted with skeleton hands.

The Ulysse Nardin El Toro watch is accompanied either by a rubber or leather strap, fitted with a titanium or ceramic folding clasp. Alternatively, it can be presented on a crocodile strap with a red gold or platinum folding clasp. The watch, boasts 100-meter water-resistant.

Roger Dubuis is no ordinary watch brand; it’s a brand that knows how to celebrate the finest things in life. This philosophy has proven to be quite successful considering the fact that a brand with such short tradition in watch manufacturing has come to be regarded today as one of the top brands in this industry, with impressive timepieces out to celebrate quality, innovation and technical performance.

        It’s not unusual for brands to choose their creative themes when designing a timepiece or even a watch collection, and over the years watches have been inspired by diving, car racing, polo, aviation and so on. This time, Roger Debuis has chosen to celebrate love, with its new timepiece called Roger Dubuis Too Much Diamond Watch, a watch especially designed for Valentine’s Day. To mark this passionate day of the year, Roger Dubuis has chosen as main color, red, the color of love and lovers.

Roger Dubuis Valentine Day Picture

        The case of the new Roger Dubuis Too Much Diamond Watch is rectangular and made of pure white gold. This watch was especially designed for women and so the design concept is one extremely elegant, feminine and sophisticated. With its diamond-adorned bezel, the new Roger Dubuis Too Much Diamond Watch surely enters the category of luxury watches, being considered the perfect timekeeping instrument disguised in the most appealing wrist accessory. This beautiful watch definitely rises to the occasion and can be the perfect gift for that one special someone in your life.

        The diamonds adornments are used for the bezel of the watch, for the lugs connecting the case with the strap, and also for the dial. The new Roger Dubuis Too Much Diamond Watch features a dial adorned with a Love specification, made out of diamonds and red rubies. The dial features two black hands indicating the hour and minutes and also the logo of the Roger Dubuis brand under the 12 o’clock position. The dial has approached a mother-of-pearl color and it matches perfectly the red strap equipping the new Roger Dubuis Too Much Diamond Watch.

        Like most of the watches introduced by Roger Dubuis as luxury watches, this one too has a very reliable self-winding movement, that can offer a generous power reserve of 48 hours, and a 50 meters water resistance. The water resistance function is rather irrelevant given the exquisiteness of the materials of this watch, as I think no woman would try diving while wearing such extravagant timepiece on her wrist.

        The new Roger Dubuis Too Much Diamond Watch is available on a red leather strap, sewn with red thread. The strap makes a beautiful match with the red heart adorned on the dial, while the white mother-of-pearl dial matches the brilliance of the diamonds.

        Indeed a celebration of love and beauty, the new Roger Dubuis Too Much Diamond Watch doesn’t come cheap, its price being estimated to almost $38,000, being amongst the most expensive watches of this decade.

The human psychology of finding awe in the relics of yesterday’s significant events is the raison de’etre of the celebrated Romain Jerome watches. Though the watches themselves work on material salvaged from legend and lore the information we have of the watch company is somewhat scanty. We know that they are produced by a Swiss jeweler and the name of the chief executive is Yvan Arpa. Next to these it is difficult to ferret out any information on the celebrated Romain Jerome. The watches themselves are more important than the makers seem to be ethos of the company and hence the company maintains a low profile keeping the watches in the vanguard.

The timepieces are made of the DNA of famous legends. The events of the past are the inspiration and relics from the past are employed in the watch making that give life to the Romain Jerome watch as you are draping yourself with a legend.

The Titanic DNA watch is made of the salvaged wreck of the ill fated ship that sank in 1912. Romain Jerome is evoking the respect due to a relic through this series. The bezel is made of the steel brought up from a depth of 3840 meters. The hands of the watch are visual echoes of the anchor of the ship. The dial’s deep black hue is due to the use of coal from the wreck by a special process. The watches are produced in limited edition of 2012 to mark the 100th anniversary of its ill-fated first journey.

The moon Dust DNA watches employ the authentic elements of man’s space odyssey and the landing of the moon. The limited edition of 1969 watches work out many moon themes and material related to moon and space journey. Moon dust is used in the crafting of the dial. The steel of the case is made incorporating material from Apollo XI spacecraft and carbon fibers. The hands of the watch create visual impact of the solar panels of the space craft.

Romain Jerome watches have been somewhat controversial. These have fermented discussion on the brand and aided its popularity among watch enthusiasts.

The Edox Sea Dubai Super Limited Edition watch commemorates the success of the Team Sea Dubai that performed well at the RC 44 Championship Tour. It has a PVD and stainless steel 48mm wide case and it’s powered by an Edox 94 automatic calibre movement with 28 jewels and 28,800 vph. Other features include a black dial with matching black rubber strap, a double date window at 12 o’clock, power reserve, date indicators and up to 244-meter water resistance.

Edox presents a new Super Limited Edition timepiece – the Sea Dubai Super Limited Edition – to honor the crew of the sailing yacht. The watch is created to reflect the sporting spirit of the regatta, a remarkable union of courage, courtesy, and sportsmanship.The Edox watch is animated by an Edox 94 mechanical caliber. The 42-hour power reserve is presented with a sub-counter at 6 o’clock with a blue gauge. The timepiece is 244-metre water-resistant.

Edox Sea Dubai Super Limited Edition comes with is presented in a splendid wooden box with a porthole aperture. The retail price is likely to be 4,430 euros.

The stainless steel case, 45 mm in diameter, is provided with black PVD-coating enhancing the fashion watch’s cryptic look. The case is coupled with a genuine black rubber strap fitted with a stainless steel folding buckle with black PVD coating.

The refined black carbon fibre dial features a blue 44, the symbol of the class. The dial is shielded by an anti-reflective scratch-resistant sapphire crystal.

The Weems Second-Setting watch from Longines strikes the eye with its breathtaking case, rendered in polished 18K pink gold. The illustrious watchmaker has devoted this model to the American captain Philip van Horn Weems.

This outstanding personality has earned his fame by virtue of his brilliant invention: a timekeeper, capable of complementing the plane’s on-board chronometers with a special mechanism for synchronizing watches to the closest second with help of a radio time signal with no need to move the hands.

The Weems Second-Setting watch incorporates the following functions: hours, minutes and seconds. Animating them is a self-winding movement – L699 / ETA A07 111 calibre, set with 24 rubies. It features a balance wheel, beating at the rate of 28,800 vibrations per hour. The movement boasts a 46-hour power reserve.

The Longines watch is available with an impressive case, which measures 47.50 mm in diameter. The front side of the case is protected by a sapphire crystal. The case back is fitted with an engraved, individually-numbered cover, which opens onto a sapphire crystal.

Performed in lacquered white, the timepiece face reveals a silvered opaline mobile central dial. Blued steel hands are traveling over large Arabic numerals.

The Longines Weems Second-Setting watch, is mounted on a brown alligator leather strap, equipped with a Charleston buckle and an extension piece.

The world-renowned watchmaker Louis Moinet is proud to present its new brainchild, the Jules Verne Instrument 1 watch. Issued in a very limited number, this timepiece includes two revolutionary features, which really bring it to the forefront.

The first innovation is a special patent-pending mechanism, developed for starting and stopping a chronograph. It ensures absolute security when using the chronograph.

The second progressive feature is represented by a veritable piece of lunar rock, found at the side of the case at 9 o’clock position. In fact, this alluring model is the most vivacious incarnation of Jules Verne’s 1865 novel From the Earth to the Moon.

The Jules Verne Instrument 1 watch is powered by a self-winding movement, embellished with 25 rubies. The movement runs at 28,800 vibrations per hour and offers a 44-hour power reserve. The watch’s functionality includes hours, minutes, seconds, a date, a chronograph, as well as a second time zone.

All the technical surprises are incorporated into the case, which is manufactured from 18K (5 N) pink gold, grade 5 titanium and 316L steel.

The timepiece case embraces an attractive dial, performed in silver or black. It is adorned with Cotes du Jura pattern and completed with four pink gold applique sub-dials: 12-hour, 30-minute, date and second time zone, located at 6, 12, 3 and 9 o’clock correspondingly.

Fitting the Louis Moinet Jules Verne Instrument 1 watch,  is a hand-stitched crocodile leather strap, graced with carbon finishing.